One of the ways in which people can utilise multiple online identities (discussed in Topic 2), is through a professional personal divide, and last week I asked an important question: does the ability to edit yourself and create partial identities allow for authenticity?
(Infographic 1 created by me)
I find this week’s topic on ‘authentic’ professional identities somewhat problematic as the nature of a professional identity involves editing and ‘selling’ yourself.
However, we can understand the notion of ‘selling’ in terms of a professional identity as still reflecting you, but just a carefully selected version of you… and that’s what developing an authentic professional profile involves: managing both your personal and professional profiles efficiently and editing yourself whilst maintaining an accurate depiction of the real you.
(Powtoon created by me, stats from Jobvite)
Tapscott (2014) talks of ‘The Net Generation’ as tech-savvy Millennials who should make use of these skills as new business environments replace hierarchy with creativity and collaboration. Using social media and the web engages you in networks, idea sharing, and interactions with companies and others that build relationships before employment.
The Employable (2014) suggests creating and maintaining a professional blog as it demonstrates passion and dedication.
Cangiano (2012) further explores the benefits of blogging (Infographic 2 created by me).
Blogging should be seen as part of a larger technique of marketing yourself and developing a ‘personal brand’ across multiple platforms. You’ve perhaps only got ’10 seconds’ to wow an employer, a process Lisa likens to Snapchat. Standing out with a blog or a brand can get you noticed.
LinkedIn is specifically designed for doing this and is a crucial part of most online professional identities. I advise you to check out their YouTube channel where you can find videos on site accessibility, enhancing your skills and altering your mindset, and personal brand success stories. OR, for an overview of using LinkedIn as a ‘marketing tool’ and specific methods of doing so effectively, see the video below by Martin Henley.
However, it is equally important to decrease visibility on other platforms; consider your personal online identity. Keep your social life out of employers view and consider sites like Facebook and Twitter as actively giving others the power to act as a jury and judge you. Make sure your digital footprint doesn’t get you in trouble or lead employers and contacts to an unmonitored public digital identity. An extreme case of carelessness and exposure is explored in Jon Ronson’s TedTalk video about privacy, social media and the case of Justine Sacco.
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BBC, (2013). Job hunting: How to promote yourself online – BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/business-25217962 [Accessed 10 Mar. 2017].
Burton, S. (2017). Topic 2: Multiple Online Identities. [Blog] Learning to ‘Live and Work on the Web’. Available at: https://scottmburton.wordpress.com/2017/02/26/sharing-is-caring-or-careful-sharing/ [Accessed 11 Mar. 2017].
Cangiano, A. (2012). Why Every Professional Should Consider Blogging. [Blog] Technical Blogging. Available at: http://technicalblogging.com/why-every-professional-should-consider-blogging/ [Accessed 11 Mar. 2017].
Elementor, (2017). How to make a WordPress website. Available at: https://www.youtube.com/watch?v=EnM0G-yepW0&feature=youtu.be [Accessed 11 Mar. 2017].
Harris, L. (2014). Using social media in your job search. [Blog] Web Science MOOC. Available at: http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/ [Accessed 10 Mar. 2017].
Henley, M. (2014). How to Create a Killer LinkedIn Profile. Available at: https://youtu.be/C5xtQKLvX4U [Accessed 11 Mar. 2017].
Jobvite, (2014). Social Recruiting Survey. [online] Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf [Accessed 10 Mar. 2017].
LinkedIn, (2017). LinkedIn. [online] YouTube. Available at: https://www.youtube.com/user/LinkedIn/featured [Accessed 11 Mar. 2017].
Ronson, J. (2015). How one tweet can ruin your life. Available at: https://www.youtube.com/watch?v=wAIP6fI0NAI [Accessed 10 Mar. 2017].
The Employable, (2014). How blogging can help you get a job. [online] TheEmployable. Available at: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ [Accessed 11 Mar. 2017].
Infographic 1, Infographic 2 and Powtoon video created by me